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Search Engine Marketing | It is not about you, it is about your persona
Most old-school and even modern marketing practices, require your audience to be redirected or bothered to engage with your content – to be redirected. An email is received with a call to action that...
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Tips for Improving Your Business’s Local Search Rankings
Search engines offer many features that make search engine optimization (SEO) that make it easy for local businesses to become easily discoverable in their neighborhood. While it may feel unrealistic...
View ArticleSearch Engine Marketing | It is not about you, it is about your persona
Most old-school and even modern marketing practices, require your audience to be redirected or bothered to engage with your content – to be redirected. An email is received with a call to action that...
View ArticleTips for Improving Your Business’s Local Search Rankings
Search engines offer many features that make search engine optimization (SEO) that make it easy for local businesses to become easily discoverable in their neighborhood. While it may feel unrealistic...
View ArticleLong Tail Keywords: From what to why
Long tail keywords and long tail key phrases are those keywords that are more specific, less common, draw less traffic and are potentially harder to refine than head keywords. If that is the case, why...
View Article11 Key Skills Needed for Digital Marketing Positions in Today’s Industry
Many companies don’t have the resources to hire people with specialties in individual areas of marketing. Therefore today’s digital marketers are expected to wear a lot of hats. The smaller the...
View ArticleGoogle Penalizing Pop-Ups |"intrusive interstitials"
Google restated in an article that was recently updated (Google Webmaster Central Blog January 10, 2017) that their goal was to drive their search customer to pages that provide the best answers the...
View ArticleVoice Search is the Next Big Thing
When you think of optimizing your 2017 digital marketing strategy, going mobile-first might come to mind. Or maybe adding more video content to your site. While these tactics are certainly important,...
View ArticleCommon eCommerce Mistakes | No Competitor Research – Part #7
The more successful your ecommerce website becomes, the more competition you create. That is a basic fact of business. Your recourse is to out think them, out market them and outwork them. You must...
View ArticleSMO Series: The Growing Importance of Social Media Optimization
Social Media Optimization (SMO) has been a growing area of importance for business owners over the last several years. It is the process of using social media outlets to create greater publicity for...
View ArticleWhat Is Voice Search and How Can You Use It to Get More Traffic and Sales?
Voice search is a type of technology that allows mobile users to search the internet without having to type in their queries. Have you ever queried Siri or your Google Home smart speaker with your...
View Article15 Church Marketing Tips to Boost Attendance and Growth
The Importance of Church Marketing If you’re struggling with church membership, you’re not alone. Research shows that church attendance isn’t what it once was, which is why religious organizations need...
View ArticleOptimizing Your Videos: 11 YouTube SEO Tips You Should Follow (and Why)
Many people believe YouTube is a social media platform, but it’s actually a search engine. And what you may not know is that it’s easier to rank on YouTube than it is on Google—at least if you take the...
View ArticleAn Introduction to SEO: Developing an SEO Strategy
If you aren’t developing an SEO strategy that starts with your business and marketing goals, you’re wasting precious time and money. Stop the madness and learn how to do it right so you can achieve the...
View ArticleHow to Outrank Your Competition (Even Big Sites) in Google
As a business owner, you’ve likely felt discouraged when efforts to appear in Google’s search results for a specific keyword didn’t pan out. Even now, you may be wondering how to outrank your...
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